How many times do you forget about the clothes in the back of your closet? Finally, the day comes when you clean out your closet to find so many cute items have been just sitting around. Meanwhile, you have been wearing the same outfits the past two weeks.
To solve this issue for myself and hopefully inspire others I have began an instagram account called "Wearitandshareit_ . " I created this account to hold myself responsible for taking pictures every day and also build a little community if anyone else wanted to try the challenge. I it's also nice because then I can go back and remind myself of the clothes I do have.
It's easy for you to understand what you mean when you're writing, but do your customers? Plain language is becoming more and more important as we progress into this digital age. In just 50 milliseconds people decide if content is too difficult to read. If it is they will leave the site. Why should you care about incorporating plain language into your site?
In 2010 "The Plain Writing Act went into effect. This demanded agencies must use clear and understandable language. It is an American right to be able to understand the things they are agreeing to in "Terms and Conditions", and when taking their medicine. It is estimated that the average person would spend 120 hours a year reading terms and conditions. Nobody has that kind of time or would assume it's unreasonable terms and conditions, but you never know what is in there that could be legally binding.
I've been wanting to broaden my social media horizons. I've been getting recommendations from colleagues of interesting people to follow across social media platforms. Some of the ones I like are:
@Dollskill on instagram. This site has new age clubbing clothing wear. I love all the cute outfits and accessories on it.
@healhyfoodvideos on Instagram has an array of delectable and healthy eats. Different recipe ideas are always appreciated to not let my cooking get boring. This site is all videos which is nice because it shows you how to make the different recipes.
@apartmenttherapy on Instagram is a nice account too. It has a lot of inspiration regarding decorating your apartment. It is calming in a weird way to see so many cute apartments. There is so much you can do with the right space if you do it correctly.
@glam.home.furniture on Instagram has such beautiful furniture. It gives me hope that one day i'll be able to decorate my house like this.
@fitgirlsguide on Instagram is a great fitness account to follow. I love that it's not just pictures and videos of over the top beautiful people just working out but real life pics of transformations and different recipes.
@purrpaws_fotografie on Instagram just fills your heart with joy. The account is just a ton of fur babies <3
Now lets bring it over to Twitter. @Thekellybelly14 on Twitter is simply hilarious I love her tweets.She always has me dying laughing throughout the day.
@WTFFacts on Twitter is just random facts that you probably wouldn't know, and would say what the f*** to when you read them.
If you're in college you have to follow this account on Twitter @ColIegeStudent. It is super relatable to the average college student talking about all the trials and tribulations we as college students go through.
@amyfiscus is a great journalist to follow on Twitter. Fiscus is the New York Times national security editor. She does a great job putting Washington on the spot.
Dr. Cheng Hong, assistant professor of advertising at Virginia Commonwealth University, came into our User Personas class to discuss user experience, the growing field, and some techniques researchers are using now.
Dr Hong, mentioned that UX research is a crucial area that companies are focusing in on. This is because the user experience is how people interact and feel about your marketing, branding, physical product, and product category among other things. UX research is going on to evaluate the user and get a take on their opinion of all these things. Researchers are currently using a ton of different methods to so this research one of my favorites being eye- tracking. With this method they can connect a machine to your head and see where your eyes go to first and how you look at a website or logo.
For my personal website I am hoping to show my portfolio of work and show some of my personality. Right now I am trying to figure out how to set things up the way I would like. I wish I knew how to code.
My user personas I have created for my site are mostly people in my field at different levels of experience in the field I'm going into. Some I would like advice from and some I would like an interview from.
Some questions I would like to know about my user personas is maybe how my website looks to them or what they majored in in college to get to where they are? I would probably use the UX research methods of card sorting, focus groups, interviews, and eye-tracking to answer these questions. Eye- tracking I do not have the equipment for, but I would love to use it.
The execution of this research was done using the other 3 methods as follows:
Card Sorting: I requested a old classmate who now does social media for microsoft to put a set of cards I had labeled as the tabs on my website in an order that she would find visually pleasing or how she would do it. She showed me how she arranged the card. It pretty much lined up with what I had.
Focus Group: I skyped my mother, the old classmate, and an old professor of mine. I asked them to look at my website and give me critiques. Their advice obviously first was to finish creating the site and add my own pictures. They also recommended I change about us to about me, and put more links to my socials.
Interview: I interviewed the old classmate and asked her what she majored in graphic design in college.
I have begun adding my own pictures to my site and adding social media links. Soon the entire site will be full of photos and things like that.
This was helpful in defining the user as more of the creative type. It also allowed me to see what major/ skills is helpful in the field.
Affairs, Assistant Secretary for Public. “Eye Tracking.” Usability.gov, Department of Health and Human Services, 2 Dec. 2014, www.usability.gov/how-to-and-tools/methods/eye-tracking.html.
It's important to know that everyone is a creative. It is not a select few that are innovative. It is the amateurs that are creative, the people willing to try something new and step out of their comfort zone. Also he said to document the process. Document the struggle and the entire process. If you share your thoughts and struggles throughout the process people will get a total understanding of how you got to where you are and the journey you went on to get there. Nothing happens overnight. Everything takes time. It's important to share your work and social media is a fantastic outlet for that. Don't over share, but feel free to share unfinished work that you would like suggestion on. Think about every word you are posting the internet is like a copy machine. Think is it useful or interesting and go from there. I know I always have to remind myself that my Twitter is not a dairy. I tend to just post daily random thoughts that really aren't helping anyone. Really though the best way to have your ideas be permanent is to have a website. A space for yourself that will never go away no matter what social media trends come and go. It's also important to realize that other people have good, intelligent, and creative work to share. Don't just put out your thoughts and ideas, but also listen to others, be inspired.
The " Show Your Work" book has a lot of information on how to be a good creative and put your work out there. I think everyone should take a moment to read the book and indulge in your own creativity and evaluate your own work.
“Teach What You Know - Show Your Work! Poster.” Pinterest, Pinterest, www.pinterest.com/pin/197947346096235859/.
Jake, an employee at Carmax, showed us the specificities that are involved in making sure your website is user friendly. At Carmax they go into great detail creating their user personas. This image is a good example of the type of research they do, and user personas they create:
They went into where they work, their likes and dislikes, their family, work, and lifestyle. Doing all of this allows you to reach your target audience more efficiently. You can get into the brain of your customers. Just tweaking a little bit of the layout of their website helps get customers. Jake showed us a 360 application that Carmax has that allows you to take a 360 3D look into the cars via your phone or computer. This application's layout was modified many times using the research to come up with an application that gave the users the best user experience.
The researchers and executioners of this data have huge responsibility to ensure the site is running efficiently and more importantly effectively toward their target audiences.
Behance. “Belkin Energy App Personas.” Behance, www.behance.net/gallery/16599605/Belkin-Energy-App-Personas